People don't necessarily have to pay for saving the planet.
Walki can provide piles of evidence about products and solutions that are
sound both climate and businesswise, for both customers and the industry.
It may surprise many that good business is actually - good.
The Out-of-Home (OOH) advertising sector needs to find alternatives to PVC used in its banners and billboards. Walki has the solution.
The Out-of-Home (OOH) advertising sector prepares to phase Polyvinyl chloride (PVC) plastic out of its banners and billboards.
“We have known for years that PVC is harmful to the environment, but only recently has the anti-PVC movement really started gaining momentum,” explains Luk Meys, Walki’s Global Category Manager, Imaging.
Around the world, advertising companies are looking for a viable alternative as they prepare for a future ban on PVC. For decades, OOH advertising depended on using either pasted blueback paper panels or heavyweight PVC-based billboards and banners for their products. While these materials offer reliable performance, more sustainable options are needed.
WHY IS PVC NOT SUSTAINABLE?
It is widely accepted that PVC poses substantial environmental risks. Its manufacturing process produces chlorine gas, while its disposal also releases dangerous toxins into the environment. The material is not biodegradable and hard to recycle and, as a result, the only disposal options are either incineration or dumping it in landfills. In 2003, Greenpeace named PVC the “most environmentally damaging of all plastics.
Public opinion on environmental issues has shifted dramatically in the last few years, driven by the highly eco-conscious millennial generation.
“Modern consumers want to identify with brands with a strong environmental profile, who are transparent about the materials they use, and how their advertising is done,” he says, adding that millennials in particular are ready and willing to pay more for products that are made, distributed and advertised in a sustainable manner, says Walki’s Luk.
“They are aware of the dangers of PVC and are more likely to spend their money with a company that doesn’t use it in its advertising,” he explains.
Back in 2003, finding a viable alternative to PVC would have been quite a challenge, but, these days, Walki has the solution. Walki Print Media XXL family of products provides sustainable printing and imaging solutions.
SUSTAINABLE PRINTING AND IMAGING FROM WALKI
Using ultra-light, tear resistant and recyclable raw materials, this ‘green’ print media combines specific base materials and functional polymers. It also weighs less than half as much as traditional PVC products, making transport, storage and handling far less cumbersome. Apart from being PVC-free and pfthalate-free, Walki Print Media XXL is also 100 percent recyclable, halogen-free and REACH-compliant, which means that it complies with EU regulation regarding registration, evaluation, authorisation and restriction of chemicals).
In the near future, the Walki Print Media XXL range will also be rolled out suitable for printing with environmentally sound, water-based latex inks next to the current printability with UV inks. The next generation in the pipeline will also be certified flame retardant, making it suitable for indoor use in public places.
Please read the terms and conditions applicable to this site carefully before accessing and using this Walki World Wide web service (www service).
Walki processes personal data collected via this WWW service according to the legal provisions valid for the country in which the WWW service is maintained. This Walki Group WWW service is maintained in Finland.
By accessing Walki's WWW service, you hereby agree to be bound by these terms and conditions. Do not access this WWW service if you do not agree to all of the terms and conditions.
In general, you are able to use this WWW service without submitting your personal data which could be used for identification. However, in certain occasion we or our partners may need more information from you. Walki does not share, sell, or lease collected personal data to any third party organisation for their marketing use.
All activity on Walki's WWW service is logged. Purpose of the log is to collect basic information on usage of our WWW service for further development and continuous improvement. The collected data consist of usage volumes, times and patterns of the WWW service. Also data on which parts of WWW service have/have not been used and functionality system errors is collected. The user’s IP-address is logged in anonymized format.
Walki’s WWW service may use technology to reveal certain technical data on WWW service user. The collected data may consist of but is not limited to user’s used IT technology such as computer’s operating system, browser type, network location and address of a referring web site including a company name.
The log does not collect user’s personal data (name, address, date of birth etc.).
All of your collected personal data is provided by you yourself with your consent to collect and process your personal data. The collected personal data may include but is not limited only to your name, job title, e-mail address, phone number, city/country information, company you represent. This data is typically collected on WWW service’s online “Contact Us" -forms. The collected personal data is used to provide you with special services and to fulfil your requests. We may need to contact you for additional information required to process or fulfil your request. However, unless compelled by applicable legislation, we will not provide your personal information to a third party without your permission, except when necessary due to business processes e.g. in order to process your order, fulfil your requests or manage interactive customer programs. In case you provide personal information about someone else, like spouse or colleague, we will assume that you have their permission to do so. You also hereby grant Walki the right to exchange any information provided by you between Walki's affiliates for the aforementioned purposes.
The personal data which has been gathered and/or received from you will be used by Walki and its affiliated or associated companies and their agents and licensees. It may be used to verify company information and information about your identity and your assets as well as to investigate and help prevent unlawful activity or activity that threatens our network or otherwise jeopardizes the provision of this website. The data shall not be rented or sold to third parties. However, Walki will share certain data with non-affiliated third parties as permitted by law for the purpose of serving your customer needs. The recipient of such data shall be required to protect the confidentiality and security of the personal information and may not use it for any other purpose. Walki may disclose information to government agencies and self-regulatory organizations when required or permitted by law.
You are able to apply a job at Walki via Career section of Walki’s WWW service which is linked to Walki’s HRIS (HR Information System).
The collected personal recruitment data is controlled by Walki Group HR and the respective country HR organisations. The data is used for evaluating the recruitment applicant’s suitability for those open positions in Walki that they have named. Walki processes the recruitment data mainly electronically in HRIS. The legal basis for the processing is the consent given by the applicant. The applicant’s data is accessed by relevant Walki HR representatives and persons participating in the selection.
If the application is sent via HRIS the data will be stored according to national requirements of the location of the open position once the application process has ended. If the position has no location limitation the data will be stored according to Finnish regulations. The collected data will be destroyed automatically upon expiring.
Walki’s policy is to treat your personal recruitment data confidentially.
Walki will only store personal data as required to meet legal and regulatory requirements or as needed to provide personalized services to you. Walki has endeavoured to take appropriate action to protect your personal information in order to prevent their unauthorized and incorrect use. Walki maintains and monitors its physical, electronic and procedural safeguards. These safeguards are updated as needed to guard your personal data. Walki also uses security and encryption methods to identify and prevent data breaches and unauthorized disclosure of your personal data.
Please, be notified that by contacting Walki via internet you are using a global network environment which might not be completely safe. Although Walki is doing its best to protect your personal data by updating and maintaining appropriate safeguards, we are not able to guarantee the security of your personal data which is transmitted to us via internet. By using internet for transmission of your data you are doing it at your own risk.
The information you provide via Walki's WWW service is considered non-confidential and non-proprietary. By providing such information or materials to Walki, you grant Walki an unrestricted, irrevocable, worldwide, royalty-free license to use, reproduce, display, publicly perform, transmit and distribute such information and materials, and further you agree that Walki is free to use any ideas, concepts or know-how that you or individuals acting on your behalf provide to Walki. You further recognise that you are not entitled to, and you warrant that you shall not, provide any information or materials to Walki that is defamatory, threatening, obscene, harassing, or otherwise unlawful, or that incorporates the proprietary material of another.
No information may be submitted to Walki by persons under the age of 16 without the consent of a parent or legal guardian, nor may persons under the age of 16 make purchases or other legal acts on this site without such consent, unless permitted by applicable legislation.
Walki supports data subject’s rights, including access to and rectification or erasure of personal data or restriction of processing concerning the data subject or to object to processing as well as the right to data portability. The data subject has the right to lodge a complaint with supervisory authority (data protection authority).
You have the right to access your personal data or obtain a copy of your processed personal data once a year free of charge. With additional access requests Walki reserves a right to set a fee to meet Walki’s cost in fulfilling your data access request. Your personal data will be rectified on your request free of charge.
Before your data request can be executed Walki may ask you to verify your identity and to give more information about your request.
To use your rights, please contact our Group Data Protection Officer, Walki Group, P.O.Box 33, 37601 Valkeakoski, Finland.
By default, the collected personal data is processed and stored in EU. However Walki is a global organisation, with legal entities, business processes, organisational structures and technical IT solutions that cross borders also to non-EU countries. If the collected personal data is processed by Walki’s non-EU subsidiary, the EU Model Clauses are used as appropriate safeguard for ensure the required level of data protection.
Cookies may be used in Walki's WWW service. Cookies are small text files that are stored on your computer's hard disk. Cookies are used to maintain session state and your personal preferences of the extranet service. If you do not wish to receive cookies or do not want to be notified of when they are placed, you may set your web browser to do so, if your browser permits it. If you do so, please be aware that you may not be able to view nor use certain parts of this site. The user’s IP-address is logged in anonymized format.
The WWW service may contain links to third party web sites. Walki is not responsible for privacy practices or the content of those other web sites.